Daily Beauty Ritual
Ayu x Pahadi Local
Rise high into the wild Himalayas for a sacred meeting between Ayu and Indian skincare brand Pahadi Local. A sensorial ode to source — an offering of alpine flora, salt and minerals entwined with distinct Vedic aromas. Cultivated from the ground up, both spirits have expertly aligned their mastery to feature the most potent natural ingredients yielded from orchards and earth in the holy mountainside.
Bonded by a deep reverence to the age-old remedies that both modern brands tribute their knowledge, the curation of daily wellness rituals sparkle with potent soul-soothing formulas that not only beautify but empower the wearer and the people that graciously lend their craft in the making.
This collaboration has been manifested into being with a shared desire to give back to the land and uplift the mountain communities through ethical sourcing and sustainable practices. Created in gratitude for the abundance of nourishment we receive in return.