Within a petal exists a cosmos of healing. Ayu infuses the ancient power of plants, flowers, resins and barks to enhance your modern universe.


We pour a rich knowledge of traditional remedies into each bottle, with each scent deeply rooted in the sacred science of Ayurveda.



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Made and measured with the ancient art of perfume, aimed to balance the mind, body and spirit.
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Perfume Oils


Candles


Incense


Cold Process Soaps


Body Oils

Scent is a powerful supplement to a larger story, defining life’s moments, capturing memories and moods.
Product Index
Shop allPerfume Oils
Black Musk
Black Musk takes you deep into the forest where the earth is rich and exotic plants blossom in secret. Sacred labdanum and jasmine petals are tangled in woody notes of vetiver, agarwood, henna and sandalwood, transforming a tender floral into a dark powerful aroma that grounds and mesmerises the senses. These ancient trees and roots are some of the oldest recorded scents in the Vedas, and have been revered for centuries due to their healing and mystical properties.
- Dosha
- Vata Pitta
- Properties
- Calming Grounding Pacifying
- Scent
- Woody Oriental Earthy

Carnal
- Dosha
- Pitta Vata
- Properties
- Calming Grounding Pacifying
- Scent
- Floral Oriental Narcotic

Indra
An anointing of self — Indra pays tribute to the deeply sacred powers of the ancient sandalwood tree. Fabled to scent the heavenly realms, its scent is celebrated as a holy wood to enhance meditation and ritual. Foraged from many lands, this rich blend of Indian, Australian and Mysore sandalwood entwine with a sweet earthy fusion of vetiver and vanilla, offering connection to earth to enlighten from the ground up. These cooling notes traditionally invite balance, harmony and a sense of peace.
- Dosha
- Vata Pitta Kapha
- Properties
- Calming Grounding Pacifying
- Scent
- Woody Sweet

Noor
Noor is the golden hour that swarms the senses, swathing you in a soft hue of possibilities. As the sun sets, you whisper secrets and intimacies into a sky filled with rich burning woods; sandalwood, cedarwood and oudh accords are lightly woven into soft musk and vanilla. In a moment of perpetual joy, intoxicating blooms of violet and rose radiate the air, evoking the fever of lovers possessed by an aphrodisiac power.
- Dosha
- Tridoshic
- Properties
- Grounding Balancing Uplifting
- Scent
- Woody Floral Resinous

Ode
The tender scent of sweet earth; Ode is a warming symphony rich in amber, sandalwood and medicinal saffron blossoms. Enlightened with a delicate offering of rose petals — this tridoshic blend imbues a burst of softness while balanced with deep, grounding notes from woods and resin. A traditional Ayurvedic remedy to energise the chakras, especially in matters of the heart.
A Tridoshic scent that is harmonising to all energies.
- Dosha
- Vata Pitta
- Properties
- Soothing Calming Nourishing
- Scent
- Woody Oriental Resinous

Rumi
Inspired by the spiritual haze of an exotic Indian sunset, Rumi is a potent glow elixir laced with the night nectar of jasmine, dewy orange blossom and warm tonka bean. This luminous aroma is bright and refreshing yet deeply blissful like the sensual hush of dusk soaking an ancient land.
- Dosha
- Pitta Kapha
- Properties
- Energising Refreshing Warming
- Scent
- Floral Citrus Narcotic

Sage
- Dosha
- Pitta Kapha
- Properties
- Energising Balancing Grounding
- Scent
- Herbaceous Woody Fresh

Smoking Rose
- Dosha
- Pitta
- Properties
- Calming Cooling
- Scent
- Floral Woody Oriental

Souq
* Contains a small amount of synthetic ingredients used sparingly
- Dosha
- Pitta Kapha Vata
- Properties
- Cooling Balancing
- Scent
- Floral Narcotic

Sufi
- Dosha
- Vata Kapha
- Properties
- Balancing Pacifying
- Scent
- Woody Resinous Oriental

Vala
Vala is the golden nectar of the Bakula flower basking in a delicate sun glow. This sacred flora fills the evening air with a honeyed aroma that warms as dawn rises. Proclaimed to be a gift from the heavenly realms, its sweet notes are lightly dappled with a musky undertone of ambrette seed to enhance energy and uplift the soul.
Reduces Pitta and Kapha.
- Dosha
- Pitta Kapha
- Properties
- Energising Uplifting
- Scent
- Floral Sweet Fresh

White Oudh
- Dosha
- Kapha Pitta
- Properties
- Grounding Cooling
- Scent
- Woody Fresh

Rose Ritual Oil
The pure goodness of Damask roses are distilled into a bottle as a tribute to this fabled bloom. Traditionally associated with mystical qualities that nurture the heart, offering protection and infinite love, this oil can be a vey calming and beautiful ritual to end your beauty routine, both AM and PM.
Rise high into the wild Himalayas for a sacred meeting between Ayu and Indian skincare brand Pahadi Local. A sensorial ode to source — an offering of alpine flora, salt and minerals entwined with distinct Vedic aromas. Cultivated from the ground up, both spirits have expertly aligned their mastery to feature the most potent natural ingredients yielded from orchards and earth in the holy mountainside.
Bonded by a deep reverence to the age-old remedies that both modern brands tribute their knowledge, the curation of daily wellness rituals sparkle with potent soul-soothing formulas that not only beautify but empower the wearer and the people that graciously lend their craft in the making.
This "limited edition" collaboration has been manifested into being with a shared desire to give back to the land and uplift the mountain communities through ethical sourcing and sustainable practices. Created in gratitude for the abundance of nourishment we receive in return.
- Properties
- Calming
- Scent
- Floral

Facial Mists
Chamomile, Geranium & Lavender
Lavender, Roman Chamomile & Rose Geranium – a delicate, peaceful blend that promotes a sense of calm, helping to eliminate feelings of stress and anxiety.
- Dosha
- Vata
- Properties
- Calming Restoritive
- Scent
- Floral Herbaceous

Jasmine
The exquisite petal of the jasmine flower is hand picked at night to create a delicate scent that uplifts the senses and provides intense hydration.
Ingredients : 100% Natural Steam Distilled Jasminum Sambac (Jasmine Sambac) Water
- Dosha
- Vata Pitta Kapha
- Properties
- Calming Soothing Relaxing Uplifting
- Scent
- Floral

Orange Blossom
The scent of a dewy spring morning, the radiant Orange Blossom is hydrating, brightening and balancing for the skin.
- Dosha
- Kapha, Pitta
- Properties
- Energising, cooling, uplifting
- Scent
- Citrus

Rose
Hand picked rose blooms from the flower fields of Kannauj create an intensely hydrating, cooling and soothing mist.
- Dosha
- Pitta Vata
- Properties
- Cooling Hydrating Soothing
- Scent
- Floral

Body Oils
Amber, Blue Chamomile & Sandalwood
Calming & Soothing
A comforting and soothing blend of chamomile and sandalwood helps to balance the energies, offering support during times of stress and anxiety. Amber is known for its warming, healing and balancing properties to the skin, offering peace and encouraging a restful sleep.
- Scent
- Woody

Jasmine & Neroli
Uplifting & Restorative
Notes of jasmine and neroli, known for their uplifting properties, are blended with frankincense, which is believed in spiritual practices to strengthen both intuition and spiritual connection. A beautifying, rejuvenating and soothing oil for skin.
- Dosha
- Kapha Pitta Vata
- Properties
- Renewing Uplifting Rejenerative
- Scent
- Floral Citrus Narcotic

Juniper Berry, Petitgrain & Vetiver
Energising & Invigorating
Invigorating notes of petitgrain and juniper are blended with cooling vetiver, to provide an energising blend which is stimulating to the mind and body. The perfect antidote to revive the senses when feeling sluggish.
- Dosha
- Kapha
- Properties
- Detoxifying, Energising Stimulating
- Scent
- Herbal Woody Earthy

Rose Otto, Fig & Black Pepper
Exotic & Stimulating
The stimulating properties of black pepper are balanced with heavenly rose, providing a peaceful blend using notes that are known to help open the crown chakra. Fig is revered for its antioxidants and gentle exfoliating properties, to nourish, soften and help with radiant skin.
- Dosha
- Kapha Pitta
- Properties
- Energising Stimulating Cooling
- Scent
- Floral Spicy

Vedic Blend - Kapha
Ayu's Kapha body oil is a stimulating blend of 8 powerful herbs known to invigorate and uplift the senses. A traditional remedy for tired skin, natural exfoliates and powerful antioxidants help to stimulate and recharge the skin for pure radiance. Scented lightly with Frankincense, Lime and Neroli.
- Dosha
- Kapha
- Properties
- Warming Invigorating Stimulating
- Scent
- Citrus Resinous Fresh

Vedic Blend - Pitta
Ayu's Pitta Body Oil is a blend of 29 herbs, formulated from an ancient Ayurvedic recipe to help relieve stress and exhaustion. The natural fragrance of sandalwood, rose and patchouli helps to soothe the senses, restore calmness, relax the mind and elevate the spirit. Scented lightly with Sandalwood, Rose and Patchouli.
- Dosha
- Pitta
- Properties
- Cooling Balancing Nourishing
- Scent
- Floral Woody

Vedic Blend - Vata
Ayu's Vata Body Oil is a unique blend of sesame oil, turmeric, nut grass, mimosa and vetiver, thoughtfully blended to help nourish the skin and maintain your skin’s vitality and softness, leaving it replenished. Lightly scented with Rosewood, Lavender and Ylang Ylang
- Dosha
- Vata
- Properties
- Pacifying Calming Soothing
- Scent
- Herbaceous Floral Fresh

Candles
Lume
A luminous scent inspired by blissful summer mornings, Lume is light, ever-joyful and uplifting for the soul. Warm, radiant rays of the sun burst through bright, sparking notes of bergamot, sage and geranium, delicately layered over grounding spices of nutmeg and cedarwood. Vanilla, vetiver and patchouli bring nostalgic dreams of balmy moments caught in time.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Kapha Pitta Vata
- Properties
- Uplifting, Energising, Grounding
- Scent
- Floral Citrus Woody

Rose & Oudh
Rose & Oudh pays homage to the intoxicating scent of the wild rose wrapped in smoky oudh. White and Moroccan rose blend with saffron, amber and sandalwood, oudh, cedarwood, amaryis and balsam to soothe and balance the heart.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Vata Pitta Kapha
- Properties
- Calming Cooling Balancing
- Scent
- Woody Floral

Verdant Fig
Verdant Fig transports us to the endless fields of abundant fruits that signify a new season of renewal and life; the fig trees that gently emit their delicate fruit, the soft swaying breeze of citrus and dewy greens and the abundance of blooms that lightly tinge the air with their floral caress. Deeply rooted in the sacred and verdant earth, with warm and balmy notes of woods, amber and heliotrope, to ground, uplift and reveal a newfound energy.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Pitta Kapha
- Properties
- Cooling Uplifting Refreshing
- Scent
- Floral Sweet Citrus

Saffron Flower
Saffron Flower is the transcending glow of an Indian sunset and the soft, earthy breeze that blankets the air. Notes of saffron, thyme and jasmine are anchored in frankincense, amber and cedarwood, to lift the spirits and calm the senses.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Kapha Vata
- Properties
- Uplifting Calming Centring
- Scent
- Floral Smoky Woody

Palo Santo
A harbinger of healing and good fortune, Palo Santo has been used by Shamans for centuries to deepen their connection to both earth and the energies beyond. Steeped in magic and mysticism, this spiritual wood is fused with sparkling citrus, musk and warm vanilla, to breathe the belief in universal peace and calm. A gentle burning will help to invoke its purifying virtues, restoring tranquillity and calm.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect
- Dosha
- Vata Kapha
- Properties
- Grounding Uplifting Calming
- Scent
- Woody Earthy Citrus

Magnolia
Magnolia is love, sensuality and the wildness of a tender earth. The soft, glowing amber rays permeate through hypnotic blooms, embodying intoxicating floral notes of magnolia, tuberose and ylang-ylang. A love letter to nature’s bounty, Magnolia speaks of optimism with sparkling fresh citrus notes and soft muguet anchored in an earthy musk, its scent carrying harmony and healing.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect. 300g
- Dosha
- Tridoshic
- Properties
- Relaxing, Balancing, Calming
- Scent
- Floral, Narcotic, Citrus

Incense
Incense is a peaceful offering for clearing and renewal. Notes of pine, oudh, and cedarwood are blended with nagamotha, spice and sandalwood, inviting clarity and balance.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Vata Kapha
- Properties
- Clarifying, Calming, Balancing
- Scent
- Woody, Oriental, Resinous

Rock Rose
A collaboration with POHO Flowers
Rock Rose follows a modern-day journey through ancient civilisation, history and wonderment, as the forager sets out on the lands under a warm, radiating and glowing amber of the sun. Evoking the spirit and magic of the deep, rich scented honey and Persian saffron winds that carry them along their way, labdanum, prized in ancient civilisations for its healing and mystical qualities, is collected with an array of spice, nagarmotha, sandalwood, moss and balsam of Peru. The soft, emanating notes of Indian jasmine, recognised as a symbol of love and prosperity, reveal a heavenly, exotic scent that brings warmth, comfort and serenity for the path ahead.
- Dosha
- Pitta Vata
- Properties
- Strengthening Balancing Grounding
- Scent
- Woody Spicy Floral

Renewal Mini Candle Gift Set
Discover our trio mini candle gift sets, featuring our scented candle collection which has been thoughtfully edited into two gift sets, offering the ultimate olfactory experience to your space. Each set contains 3 x 70g hand poured candles using a blend of 100% soy and coconut wax.
RENEWAL offers three scents that transport us to the flourishing fields of Spring time, with fields of abundant fruits and florals to uplift and reveal a newfound energy.
Includes: Rose & Oudh - Magnolia - Verdant Fig
Approximate burn time 24 hours per candle.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle located in our information pages on our website.
- Dosha
- Tridoshic
- Scent
- Floral Fresh Fruity

Ground Mini Candle Gift Set
Discover our trio mini candle gift sets, featuring our scented candle collection which has been thoughtfully edited into two gift sets, offering the ultimate olfactory experience to your space. Each set contains 3 x 70g hand poured candles using a blend of 100% soy and coconut wax.
GROUND offers three scents steeped in spiritual woods, magic and mysticism, to help invoke purifying virtues, restoring tranquility and calm.
Includes: Palo Santo - Incense - Saffron Flower
Approximate burn time 24 hours per candle.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle located in our information pages on our website.
- Dosha
- Tridoshic
- Scent
- woody smoky spice

Amber Vela Candle
New sun devotions, an ode to the healing power of nature.
Composed of golden auric notes inspired by cedar woods dipped in velvet amber resin and spiced with cumin seeds. Grounded in the harmonious properties of guaiacwood traditionally known to enhance Vata dosha — which supports clarity, creativity and prana (life force energy in Sanskrit).
An invigorating, herbaceous blend designed to revitalise the senses gently, like the soft glimmers of a new sun. A multi-sensory experience curated in collaboration between Ayu x Nagnata, whose brand roots honour slow, traditional practices. Burn this vibrant scent to invite warmth and lustre into your space.
- Dosha
- Vata
- Properties
- Clarifying Revitalising Invigorating
- Scent
- Woody

Rose & Oudh Candle
Rose & Oudh pays homage to the intoxicating scent of the wild rose wrapped in smoky oudh. White and Moroccan rose blend with saffron, amber and sandalwood, oudh, cedarwood, amaryis and balsam to soothe and balance the heart.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle located in our information pages on our website.
- Dosha
- Tridoshic
- Properties
- Calming Cooling Balancing
- Scent
- Floral Woody

Incense Candle
Incense is a peaceful offering for clearing and renewal. Notes of pine, oudh, and cedarwood are blended with nagamotha, spice and sandalwood, inviting clarity and balance.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle located in our information pages on our website.
- Dosha
- Vata Kapha
- Properties
- Claryfing Calming Balancing
- Scent
- Woody Resinous Oriental

Saffron Flower Candle
Saffron Flower is the transcending glow of an Indian sunset and the soft, earthy breeze that blankets the air. Notes of saffron, thyme and jasmine are anchored in frankincense, amber and cedarwood, to lift the spirits and calm the senses.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle, located in the information pages on our website.
- Dosha
- Kapha Vata
- Properties
- Uplifting Calming
- Scent
- Floral Resinous Woody

Palo Santo Candle
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle located in our information pages on our website.
- Dosha
- Vata Kapha
- Properties
- Grounding Uplifting Calming
- Scent
- Woody Earthy Citrus

Verdant Fig Candle
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle located in our information pages on our website.
- Dosha
- Kapha Pitta
- Properties
- Cooling Uplifting Refreshing
- Scent
- Green Citrus Floral

Magnolia Candle
Magnolia is love, sensuality and the wildness of a tender earth. The soft, glowing amber rays permeate through hypnotic blooms, embodying intoxicating floral notes of magnolia, tuberose and ylang-ylang. A love letter to nature’s bounty, Magnolia speaks of optimism with sparkling fresh citrus notes and soft muguet anchored in an earthy musk, its scent carrying harmony and healing.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
Please carefully read all safety instructions before using your candle located in our information pages on our website.
- Dosha
- Tridoshic
- Properties
- Relaxing Balancing Calming
- Scent
- Floral Narcotic Citrus

Incense
Sandalwood Incense
- Dosha
- Kapha Pitta
- Properties
- Calming Cooling Balancing
- Scent
- Woody

Clary Sage Incense
- Dosha
- Vata Pitta
- Properties
- Cleansing Purifying Revitalising Rejuvinating
- Scent
- Woody

Frankincense Incense
Traditionally used in meditation, ceremony and ritual, this aromatic resin helps to purify the atmosphere, warding off negativity and bringing positive energy into the environment.
- Dosha
- Vata
- Properties
- Calming Revitalising Uplifting
- Scent
- Resinous Woody Oriental

Myrrh Incense
A grounding, exotic and deeply spiritual scent that is said to possess healing and purifying qualities.
- Dosha
- Vata Kapha
- Properties
- Purifying Healing
- Scent
- Woody Oriental

Patchouli Incense
Patchouli has a grounding, balancing and calming scent and is revered for its healing properties.
- Dosha
- Vata
- Properties
- Calming Grounding Centring
- Scent
- Woody Oriental

Palo Santo & Sandalwood Incense
Steeped in magic and mysticism, the uplifting and calming qualities of Palo Santo
are blended with sacred sandalwood. A gentle burning will help to invoke purifying
virtues, restoring tranquility and calm.
Each box contains 20 naturally scented incense sticks to fragrance the air. Fair trade, hand crafted in India using sustainable and naturally infused ingredients.
- Dosha
- Vata
- Properties
- Purifying Cleansing
- Scent
- Woody Earthy Citrus

Rose & Sandalwood Incense
Carrying the sweet floral medicine of softness and strength, nostalgia and bliss, the fabled rose is blended with sacred sandalwood to gently burn as a love letter to your surroundings.
Each box contains 20 naturally scented incense sticks to fragrance the air. Fair trade, hand crafted in India using sustainable and naturally infused ingredients.
- Dosha
- Trisdoshic
- Properties
- Cooling Calming
- Scent
- Woody Floral

Henna & Sandalwood Incense
Ceremony, devotion and a gentle spiritual guide, the healing properties of henna are
blended with sacred sandalwood to offer a grounding calmness, a soothing salve for
the soul.
- Dosha
- Kapha Pitta
- Properties
- Grounding Calming
- Scent
- Woody Herbaceous

Incense Holder
Created as a collaboration between artist Anna Varendorff and Ayu, each handmade, limited edition brass holder is made to elevate our incense for burning and oxidise to show the passing of time and use.
Designed and Handmade By Anna Varendorff, each piece is individually stamped.
Size approximately: 5cm x 2.5cm at plate, 6cm height.
