Within a petal exists a cosmos of healing. Ayu infuses the ancient power of plants, flowers, resins and barks to enhance your modern universe.
We pour a rich knowledge of traditional remedies into each bottle, with each scent deeply rooted in the sacred science of Ayurveda.
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Made and measured with the ancient art of perfume, aimed to balance the mind, body and spirit.
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Perfume Oils
Candles
Incense
Cold Process Soaps
Body Oils
Scent is a powerful supplement to a larger story, defining life’s moments, capturing memories and moods.
Product Index
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Black Musk
Black Musk takes you deep into the forest where the earth is rich and exotic plants blossom in secret. Sacred labdanum and jasmine petals are tangled in woody notes of vetiver, agarwood, henna and sandalwood, transforming a tender floral into a dark powerful aroma that grounds and mesmerises the senses. These ancient trees and roots are some of the oldest recorded scents in the Vedas, and have been revered for centuries due to their healing and mystical properties.
- Dosha
- Vata Pitta
- Properties
- Calming Grounding Pacifying
- Scent
- Woody Oriental Earthy
Carnal
- Dosha
- Pitta Vata
- Properties
- Calming Grounding Pacifying
- Scent
- Floral Oriental Narcotic
Indra
An anointing of self — Indra pays tribute to the deeply sacred powers of the ancient sandalwood tree. Fabled to scent the heavenly realms, its scent is celebrated as a holy wood to enhance meditation and ritual. Foraged from many lands, this rich blend of Indian, Australian and Mysore sandalwood entwine with a sweet earthy fusion of vetiver and vanilla, offering connection to earth to enlighten from the ground up. These cooling notes traditionally invite balance, harmony and a sense of peace.
- Dosha
- Vata Pitta Kapha
- Properties
- Calming Grounding Pacifying
- Scent
- Woody Sweet
Noor
Noor is the golden hour that swarms the senses, swathing you in a soft hue of possibilities. As the sun sets, you whisper secrets and intimacies into a sky filled with rich burning woods; sandalwood, cedarwood and oudh accords are lightly woven into soft musk and vanilla. In a moment of perpetual joy, intoxicating blooms of violet and rose radiate the air, evoking the fever of lovers possessed by an aphrodisiac power.
- Dosha
- Tridoshic
- Properties
- Grounding Balancing Uplifting
- Scent
- Woody Floral Resinous
Ode
The tender scent of sweet earth; Ode is a warming symphony rich in amber, sandalwood and medicinal saffron blossoms. Enlightened with a delicate offering of rose petals — this tridoshic blend imbues a burst of softness while balanced with deep, grounding notes from woods and resin. A traditional Ayurvedic remedy to energise the chakras, especially in matters of the heart.
A Tridoshic scent that is harmonising to all energies.
- Dosha
- Vata Pitta
- Properties
- Soothing Calming Nourishing
- Scent
- Woody Oriental Resinous
Rumi
Inspired by the spiritual haze of an exotic Indian sunset, Rumi is a potent glow elixir laced with the night nectar of jasmine, dewy orange blossom and warm tonka bean. This luminous aroma is bright and refreshing yet deeply blissful like the sensual hush of dusk soaking an ancient land.
- Dosha
- Pitta Kapha
- Properties
- Energising Refreshing Warming
- Scent
- Floral Citrus Narcotic
Sage
- Dosha
- Pitta Kapha
- Properties
- Energising Balancing Grounding
- Scent
- Herbaceous Woody Fresh
Smoking Rose
- Dosha
- Pitta
- Properties
- Calming Cooling
- Scent
- Floral Woody Oriental
Souq
* Contains a small amount of synthetic ingredients used sparingly
- Dosha
- Pitta Kapha Vata
- Properties
- Cooling Balancing
- Scent
- Floral Narcotic
Sufi
- Dosha
- Vata Kapha
- Properties
- Balancing Pacifying
- Scent
- Woody Resinous Oriental
Vala
Vala is the golden nectar of the Bakula flower basking in a delicate sun glow. This sacred flora fills the evening air with a honeyed aroma that warms as dawn rises. Proclaimed to be a gift from the heavenly realms, its sweet notes are lightly dappled with a musky undertone of ambrette seed to enhance energy and uplift the soul.
Reduces Pitta and Kapha.
- Dosha
- Pitta Kapha
- Properties
- Energising Uplifting
- Scent
- Floral Sweet Fresh
White Oudh
- Dosha
- Kapha Pitta
- Properties
- Grounding Cooling
- Scent
- Woody Fresh
Ritual Rose Oil
Our beloved Ritual Rose Oil is back.
Immortalised as the "Queen of Flowers", the magnificent rose speaks of love and adoration and is said to heal the heart with its heavenly scent.
- Properties
- Calming
- Scent
- Floral
Facial Mists
Chamomile, Geranium & Lavender
Lavender, Roman Chamomile & Rose Geranium – a delicate, peaceful blend that promotes a sense of calm, helping to eliminate feelings of stress and anxiety.
- Dosha
- Vata
- Properties
- Calming Restoritive
- Scent
- Floral Herbaceous
Jasmine
The exquisite petal of the jasmine flower is hand picked at night to create a delicate scent that uplifts the senses and provides intense hydration.
Ingredients : 100% Natural Steam Distilled Jasminum Sambac (Jasmine Sambac) Water
- Dosha
- Vata Pitta Kapha
- Properties
- Calming Soothing Relaxing Uplifting
- Scent
- Floral
Orange Blossom
The scent of a dewy spring morning, the radiant Orange Blossom is hydrating, brightening and balancing for the skin.
- Dosha
- Kapha, Pitta
- Properties
- Energising, cooling, uplifting
- Scent
- Citrus
Rose
Hand picked rose blooms from the flower fields of Kannauj create an intensely hydrating, cooling and soothing mist.
- Dosha
- Pitta Vata
- Properties
- Cooling Hydrating Soothing
- Scent
- Floral
Body Oils
Amber, Blue Chamomile & Sandalwood
Calming & Soothing
A comforting and soothing blend of chamomile and sandalwood helps to balance the energies, offering support during times of stress and anxiety. Amber is known for its warming, healing and balancing properties to the skin, offering peace and encouraging a restful sleep.
- Scent
- Woody
Jasmine & Neroli
Uplifting & Restorative
Notes of jasmine and neroli, known for their uplifting properties, are blended with frankincense, which is believed in spiritual practices to strengthen both intuition and spiritual connection. A beautifying, rejuvenating and soothing oil for skin.
- Dosha
- Kapha Pitta Vata
- Properties
- Renewing Uplifting Rejenerative
- Scent
- Floral Citrus Narcotic
Juniper Berry, Petitgrain & Vetiver
Energising & Invigorating
Invigorating notes of petitgrain and juniper are blended with cooling vetiver, to provide an energising blend which is stimulating to the mind and body. The perfect antidote to revive the senses when feeling sluggish.
- Dosha
- Kapha
- Properties
- Detoxifying, Energising Stimulating
- Scent
- Herbal Woody Earthy
Rose Otto, Fig & Black Pepper
Exotic & Stimulating
The stimulating properties of black pepper are balanced with heavenly rose, providing a peaceful blend using notes that are known to help open the crown chakra. Fig is revered for its antioxidants and gentle exfoliating properties, to nourish, soften and help with radiant skin.
- Dosha
- Kapha Pitta
- Properties
- Energising Stimulating Cooling
- Scent
- Floral Spicy
Vedic Blend - Kapha
Ayu's Kapha body oil is a stimulating blend of 8 powerful herbs known to invigorate and uplift the senses. A traditional remedy for tired skin, natural exfoliates and powerful antioxidants help to stimulate and recharge the skin for pure radiance. Scented lightly with Frankincense, Lime and Neroli.
- Dosha
- Kapha
- Properties
- Warming Invigorating Stimulating
- Scent
- Citrus Resinous Fresh
Vedic Blend - Pitta
Ayu's Pitta Body Oil is a blend of 29 herbs, formulated from an ancient Ayurvedic recipe to help relieve stress and exhaustion. The natural fragrance of sandalwood, rose and patchouli helps to soothe the senses, restore calmness, relax the mind and elevate the spirit. Scented lightly with Sandalwood, Rose and Patchouli.
- Dosha
- Pitta
- Properties
- Cooling Balancing Nourishing
- Scent
- Floral Woody
Vedic Blend - Vata
Ayu's Vata Body Oil is a unique blend of sesame oil, turmeric, nut grass, mimosa and vetiver, thoughtfully blended to help nourish the skin and maintain your skin’s vitality and softness, leaving it replenished. Lightly scented with Rosewood, Lavender and Ylang Ylang
- Dosha
- Vata
- Properties
- Pacifying Calming Soothing
- Scent
- Herbaceous Floral Fresh
Candles
Lume
A luminous scent inspired by blissful summer mornings, Lume is light, ever-joyful and uplifting for the soul. Warm, radiant rays of the sun burst through bright, sparking notes of bergamot, sage and geranium, delicately layered over grounding spices of nutmeg and cedarwood. Vanilla, vetiver and patchouli bring nostalgic dreams of balmy moments caught in time.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Kapha Pitta Vata
- Properties
- Uplifting, Energising, Grounding
- Scent
- Floral Citrus Woody
Rose & Oudh
Rose & Oudh pays homage to the intoxicating scent of the wild rose wrapped in smoky oudh. White and Moroccan rose blend with saffron, amber and sandalwood, oudh, cedarwood, amaryis and balsam to soothe and balance the heart.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Vata Pitta Kapha
- Properties
- Calming Cooling Balancing
- Scent
- Woody Floral
Verdant Fig
Verdant Fig transports us to the endless fields of abundant fruits that signify a new season of renewal and life; the fig trees that gently emit their delicate fruit, the soft swaying breeze of citrus and dewy greens and the abundance of blooms that lightly tinge the air with their floral caress. Deeply rooted in the sacred and verdant earth, with warm and balmy notes of woods, amber and heliotrope, to ground, uplift and reveal a newfound energy.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Pitta Kapha
- Properties
- Cooling Uplifting Refreshing
- Scent
- Floral Sweet Citrus
Saffron Flower
Saffron Flower is the transcending glow of an Indian sunset and the soft, earthy breeze that blankets the air. Notes of saffron, thyme and jasmine are anchored in frankincense, amber and cedarwood, to lift the spirits and calm the senses.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Kapha Vata
- Properties
- Uplifting Calming Centring
- Scent
- Floral Smoky Woody
Palo Santo
A harbinger of healing and good fortune, Palo Santo has been used by Shamans for centuries to deepen their connection to both earth and the energies beyond. Steeped in magic and mysticism, this spiritual wood is fused with sparkling citrus, musk and warm vanilla, to breathe the belief in universal peace and calm. A gentle burning will help to invoke its purifying virtues, restoring tranquillity and calm.
Our candles are individually hand-poured which means there can be slight variations between each candle. Their imperfections are what make them perfect
- Dosha
- Vata Kapha
- Properties
- Grounding Uplifting Calming
- Scent
- Woody Earthy Citrus
Magnolia
Magnolia is love, sensuality and the wildness of a tender earth. The soft, glowing amber rays permeate through hypnotic blooms, embodying intoxicating floral notes of magnolia, tuberose and ylang-ylang. A love letter to nature’s bounty, Magnolia speaks of optimism with sparkling fresh citrus notes and soft muguet anchored in an earthy musk, its scent carrying harmony and healing.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect. 300g
- Dosha
- Tridoshic
- Properties
- Relaxing, Balancing, Calming
- Scent
- Floral, Narcotic, Citrus
Incense
Incense is a peaceful offering for clearing and renewal. Notes of pine, oudh, and cedarwood are blended with nagamotha, spice and sandalwood, inviting clarity and balance.
Our candles are individually hand poured which means there can be slight variations between each candle. Their imperfections are what make them perfect.
- Dosha
- Vata Kapha
- Properties
- Clarifying, Calming, Balancing
- Scent
- Woody, Oriental, Resinous
Rock Rose
A collaboration with POHO Flowers
Rock Rose follows a modern-day journey through ancient civilisation, history and wonderment, as the forager sets out on the lands under a warm, radiating and glowing amber of the sun. Evoking the spirit and magic of the deep, rich scented honey and Persian saffron winds that carry them along their way, labdanum, prized in ancient civilisations for its healing and mystical qualities, is collected with an array of spice, nagarmotha, sandalwood, moss and balsam of Peru. The soft, emanating notes of Indian jasmine, recognised as a symbol of love and prosperity, reveal a heavenly, exotic scent that brings warmth, comfort and serenity for the path ahead.
- Dosha
- Pitta Vata
- Properties
- Strengthening Balancing Grounding
- Scent
- Woody Spicy Floral
Incense
Sandalwood Incense
- Dosha
- Kapha Pitta
- Properties
- Calming Cooling Balancing
- Scent
- Woody
Clary Sage Incense
- Dosha
- Vata Pitta
- Properties
- Cleansing Purifying Revitalising Rejuvinating
- Scent
- Woody
Frankincense Incense
Traditionally used in meditation, ceremony and ritual, this aromatic resin helps to purify the atmosphere, warding off negativity and bringing positive energy into the environment.
- Dosha
- Vata
- Properties
- Calming Revitalising Uplifting
- Scent
- Resinous Woody Oriental
Myrrh Incense
A grounding, exotic and deeply spiritual scent that is said to possess healing and purifying qualities.
- Dosha
- Vata Kapha
- Properties
- Purifying Healing
- Scent
- Woody Oriental
Patchouli Incense
Patchouli has a grounding, balancing and calming scent and is revered for its healing properties.
- Dosha
- Vata
- Properties
- Calming Grounding Centring
- Scent
- Woody Oriental
Palo Santo & Sandalwood Incense
Steeped in magic and mysticism, the uplifting and calming qualities of Palo Santo
are blended with sacred sandalwood. A gentle burning will help to invoke purifying
virtues, restoring tranquility and calm.
Each box contains 20 naturally scented incense sticks to fragrance the air. Fair trade, hand crafted in India using sustainable and naturally infused ingredients.
- Dosha
- Vata
- Properties
- Purifying Cleansing
- Scent
- Woody Earthy Citrus
Rose & Sandalwood Incense
Carrying the sweet floral medicine of softness and strength, nostalgia and bliss, the fabled rose is blended with sacred sandalwood to gently burn as a love letter to your surroundings.
Each box contains 20 naturally scented incense sticks to fragrance the air. Fair trade, hand crafted in India using sustainable and naturally infused ingredients.
- Dosha
- Trisdoshic
- Properties
- Cooling Calming
- Scent
- Woody Floral
Henna & Sandalwood Incense
Ceremony, devotion and a gentle spiritual guide, the healing properties of henna are
blended with sacred sandalwood to offer a grounding calmness, a soothing salve for
the soul.
- Dosha
- Kapha Pitta
- Properties
- Grounding Calming
- Scent
- Woody Herbaceous
Incense Holder
Created as a collaboration between artist Anna Varendorff and Ayu, each handmade, limited edition brass holder is made to elevate our incense for burning and oxidise to show the passing of time and use.
Designed and Handmade By Anna Varendorff, each piece is individually stamped.
Size approximately: 5cm x 2.5cm at plate, 6cm height.